In 1998, as a graduate student from Senegal and studying in the United States, Amadou Gallo Fall founded SEED Project (Sports for Education and Economic Development).
Fall was inspired by his own journey as a student-athlete when he was discovered by a member of the Peace Corps in the 1980s that eventually led to a basketball scholarship in the United States. After graduating from the University of the District of Columbia, Fall worked for the Senegalese Basketball Federation, mentoring players and providing opportunities for student-athletes to further their education through basketball. Fall then joined the Dallas Mavericks (NBA) and served as the Director of Player Personnel and Vice President of International Affairs while founding and overseeing SEED Project, and launching the first basketball student-athlete academy in Africa (SEED Academy).
Fall is currently Chairman of the SEED Project Board of Directors and Vice President of Development for NBA Africa in Johannesburg, South Africa where he continues to impact the lives of thousands of African youth.